Applying Behavioral Economics to Mobile Gambling App Design
Behavioral economics has been increasingly applied to the design of mobile gambling apps to improve user engagement and promote responsible gambling behaviors. One strategy used is “nudging”, which involves presenting information or options in a way that subtly encourages a desired behavior. For example, a mobile gambling app might use a “loss limit” feature, which sets a maximum amount of money a user can lose in a certain period of time.
Different Ways of Applying Behavioral Economics to Mobile Gambling
Behavioral economics can be applied to mobile gambling app design in a number of ways, including:
Presenting information or options in a way that subtly encourages responsible gambling behavior. For example, a mobile gambling app might nudge users towards setting a “loss limit” or taking a break after a certain amount of play.
Using a reference point or “anchor” to influence user behavior. For example, a mobile gambling app might display a large jackpot amount to encourage users to continue playing.
Presenting information in a way that influences how it is perceived. For example, a mobile gambling app might frame losses as “near-wins” to encourage users to keep playing.
Adding game-like features to the app to increase engagement. This might include offering rewards or bonuses for completing certain tasks, such as logging in or achieving a certain number of wins.